Rural Banquets Go Professional: Modular Facilities Fuel Booming Rural Market

In the countryside of China, traditional "running water banquets" (liushuixi) once hosted by families with makeshift setups are undergoing a dramatic transformation. Professional contract services have become the new norm for rural celebrations, while container houses and prefab bathroom units are sprouting up across villages, marking a dual upgrade in rural consumption and infrastructure. Driven by national rural revitalization policies and rising farmer incomes, this emerging market is expanding at an unprecedented pace, with huge growth potential.

This industrialization of rural banquets has spurred the widespread adoption of modular facilities, with container houses emerging as a game-changer. Thanks to their low cost, quick assembly, and reusability, container structures are now widely used as temporary kitchens, storage rooms, and dining halls for contracted banquets. Beyond event use, they serve as permanent public facilities in many villages—from community service centers to farm product storage spaces. Market research shows that rural areas have become a key growth driver for China’s container housing industry, which is projected to reach a market size of over 300 billion yuan by 2030 with a compound annual growth rate of 15% . In 2024, residential applications accounted for 35% of container housing usage, a figure expected to exceed 50% in the next five years .

Parallel to the container house boom is the rapid popularization of modern sanitation facilities in rural areas. Public toilets and prefab bathroom units have replaced traditional dry latrines, drastically improving rural living conditions. Nationwide, the rural bathroom market reached 15 billion yuan in 2024 and is forecast to hit 40 billion yuan by 2030, with smart bathroom products seeing rising adoption . The proportion of rural households with hygienic toilets is expected to surpass 85% by 2030, up from 65% in 2024 .

This rural transformation is backed by strong policy support and economic fundamentals. The "Rural Revitalization Plan (2024-2027)" emphasizes upgrading rural infrastructure and promoting industrial development, while rural per capita disposable income reached 20,000 yuan in 2024—nearly doubling since 2015 . The contracted banquet market alone is estimated to be worth 200 billion yuan nationwide , creating employment opportunities for rural residents: a single banquet requires 10-30 workers, enabling many left-behind women to earn 5,000-6,000 yuan per month locally .

Industry experts predict sustained growth for these rural markets. "As urban catering competition intensifies, rural banquets with their unique cultural characteristics are becoming a blue ocean market," said Zhao Qiaoli, founder of a rural banquet IP in Fujian . With ongoing policy support and rising rural consumption power, the integration of professional banquet services, container housing, and modern sanitation facilities is set to reshape rural life and unlock even greater market potential in the years to come.

Therefore, modular houses and prefab bathroom units will also become popular in rural areas around the world in the future. Please seize the market opportunity and don't hesitate to contact us!

COYONOW (COZY International Department) specializes in undertaking domestic and foreign prefab bathroom unit, prefab kitchen unit, shower wall panels renovation projects, please contact us to request a free consultation or download technical specs, and we can transform your next project with Prefab Bathroom Units.